JC Le Roux, South Africa’s well-known sparkling wine brand, will be an Official Supplier of Rugby World Cup Sevens 2022, which takes place from 9-11 September in Cape Town.
JC Le Roux joins Rugby World Cup Sevens’ growing family of commercial partners ahead of the Commonwealth Games and HSBC World Rugby Sevens Series in September.
Fans will be able to enjoy JC Le Roux from concession stands and from outside the Cape Town Stadium’s hospitality areas, where they will see 24 men’s and 16 women’s world teams competing to become world champions.
After a hugely successful tournament in San Francisco in 2018, the World Cup Sevens will return in 2022. Rugby World Cup Sevens in Cape Town, as one of the regular hosts of the HSBC World Rugby Sevens Series, will inspire new fans and players throughout the world as it strives to be the most thrilling tournament in the world.
Alan Gilpin, World Rugby Chief Executive, stated: “As the momentum for Rugby World Cup Sevens 2022 continues to build, we are delighted to welcome JC Le Roux to the commercial family for the pinnacle event in rugby sevens. Cape Town has a proven track record of hosting spectacular events on the HSBC World Rugby Sevens Series and we look forward to working with SA Rugby and our valued partners as we take rugby sevens to the next level in September.”
Natasha Maharaj, Distell Marketing Director Southern Africa, commented: “We are delighted to confirm that JC Le Roux is an official supplier of Rugby World Cup Sevens 2022 in Cape Town along with some of our incredible wines. As a brand, when a bottle of JC pops, we want people to feel optimistic, happy, and uplifted, enjoying good times, connecting with friends, and meeting new people. Which is a perfect match for all the celebrations on the field and off it gives us great pride to join the commercial family of such a prestigious event that will inspire so many not only here in South Africa but across the globe.”
Wim Buhrmann, Managing Director Southern Africa at Distell, said: “JC Le Roux – as South Africa’s biggest sparkling wine brand – is synonymous with celebrating success, and what better way to celebrate all the memorable moments of the Rugby World Cup Sevens 2022, on and off the field, than with South Africa’s favourite sparkling wine. We look forward to working with World Rugby and SA Rugby on the exciting journey to Rugby World Cup Sevens 2022.”